Thursday, May 19, 2011

Good Logo Design

LOGO
Paul Rand, one of the greatest designers states, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”

Five criteria for a good logo:
01. Simple
02. Memorable
03. Timeless
04. Versatile
05. Appropriate

Logo Color Selection:
Selection of an appropriate color for a logo is very important. Suppose a company, which makes product for babies their logo, must be colorful. For a multinational company’s logo you must choose smart and light color. You should not use more than three colors in a logo because use of too many colors make logo complex, which will violets one of the main criteria of a good logo. You can use black and white in your logo because it has a financial advantage. Black and white logo cost less then other colorful logo when company uses logo in their product packet.

To become a good Logo designer you must know about the meaning of various colors.
Yellow:
Yellow represents intellect, faith, smile, goodness.
Red:
Red color represents warmth, hunger, and excitement.
Green:
Green represents life, health, and warmth.
Blue:
Blue represents loyalty, fidelity, and constancy.
Black:
Black represents void, emptiness, and despair.
White:
White represents light, air, and friendship.
Gray:
Gray represents neutral, humility, and wisdom.
Orange:
Orange represents paradise, fire, and luxury.
Purple:
Purple represents royalty, justice, and truth.

Tips for Logo Design

01. Try to create Logo in  Illustrator rather than Photoshop.
02. Use high resolution-getter than 300 pixels.
03. Your Logo theme must be relevant to the company (What type of service/product give)

Logo Design Software

AAA Logo
AAA Logo is free Logo software. You can download it from the following link.

AAA Logo software

Following Logos are created with AAA Logo software.




Full version has over 500 fully customizable premium logo templates and over 8,500 logo shapes/clipart objects to create unique logos.

Free Font download

Free Font Download Site
You can get more than 10,000 free fonts from http://www.ffonts.net site.

In this site fonts are arranged in various category. I think it will be very helpful for you. some important categories are....
Famous Fonts
Modern Fonts
Industrial Fonts
Kids Fonts
Web 2.0 Fonts
Comic Fonts
3D Fonts
Cartoon Fonts
Computer Fonts
Decorative Fonts
Horror Fonts
Crazy Fonts
Stylish Fonts