Paul Rand, one of the greatest designers states, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
Five criteria for a good logo:
01. Simple
02. Memorable
03. Timeless
04. Versatile
05. Appropriate
Logo Color Selection:
Selection of an appropriate color for a logo is very important. Suppose a company, which makes product for babies their logo, must be colorful. For a multinational company’s logo you must choose smart and light color. You should not use more than three colors in a logo because use of too many colors make logo complex, which will violets one of the main criteria of a good logo. You can use black and white in your logo because it has a financial advantage. Black and white logo cost less then other colorful logo when company uses logo in their product packet.
To become a good Logo designer you must know about the meaning of various colors.
Yellow:
Yellow represents intellect, faith, smile, goodness.
Red:
Red color represents warmth, hunger, and excitement.
Green:
Green represents life, health, and warmth.
Blue:
Blue represents loyalty, fidelity, and constancy.
Black:
Black represents void, emptiness, and despair.
White:
White represents light, air, and friendship.
Gray:
Gray represents neutral, humility, and wisdom.
Orange:
Orange represents paradise, fire, and luxury.
Purple:
Purple represents royalty, justice, and truth.
